The increase of PDAC exposure in the media resulted in coverage from Toronto based media, Aboriginal, national and international media.

Our Objective

The Prospectors and Developers Association of Canada is the leading voice of Canada’s mineral exploration and development community. The annual PDAC Convention is the world’s premier international event for the minerals and mining industry.

PDAC engaged PR Associates for media management of their PDAC Convention over a four-year-period. In addition to supporting the PDAC in its media relations activities, PR Associates was the main contact for media inquiries and requests. We managed the media registration process online and onsite, including reviewing, accrediting and confirming requests; undertook a pro-active email campaign to promote registrations and support story development; and managed the media centre, including on-site registrations, requests and interview room bookings. PDAC also engaged PR Associates to manage registration for a media reception, support the on-site registration and develop a media relations issues management plan. PR associates developed message tracks and provided media training to all of the PDAC executives prior to each year’s convention.

The goals of the media management were to increase media attendance and coverage, help raise the profile of PDAC and their important work. The focus was also to raise awareness of the exploration and development industry and the PDAC conference itself. The increase of PDAC exposure in the media resulted in coverage from Toronto based media, Aboriginal, national and international media.