Media Relations

We are former journalists. We are story tellers who understand the media landscape, ever-changing as it is.

Our Client’s Experience

“When the PDAC engaged PR Associates, we were struggling to attract and manage the media at our annual conference, one of the largest in Canada. With an approach rooted in strategic thinking, their team brought a sophisticated understanding of the role media plays in our organizational strategy—as well as a deep interest in and commitment to our mission.”

Salley Lawton
Director of Communication, PDAC

How we can help

We are former journalists. We are story tellers who understand the media landscape, ever-changing as it is. We know what makes a story, and we’ve developed relationships with those in the media who will want to tell that story. We offer you insight and practical tips to ensure your story still has the biggest reach and impact possible.

Story crafting and pitching

Develop unique media angles and strategies that get amazing results.

Press releases and newswire distribution

Plan to contact the media who will have an interest in your story.

Opinion editorials

Bring attention to your cause, change the status quo or present an unconventional thought.

Media spokesperson training

Effectively communicate in every media interview to deliver your messages to be understood and relevant.

Thought leadership

Become an informed opinion leader who inspires by turning innovative ideas into reality.

On-site media event coverage

Gain media attendance and coverage from your next event or industry conference.

Media Relations Case Studies



Case Study KanawayhitowinKanawayhitowin—Taking Care of Each Others Spirit   The Situation The Ontario Federation of Indian Friendship Centre (OFIFC) launched a program called Kanawayhitowin—Taking Care of Each other’s Spirit. The program addresses the issues...



Case Study Prospectors and Developers Association of CanadaThe increase of PDAC exposure in the media resulted in coverage from Toronto based media, Aboriginal, national and international media.   Our Objective The Prospectors and Developers Association of Canada...



Case Study Progenics Cord Blood CryobankWe simplified the language surrounding cord blood banking so that a wider audience could understand the science and benefits behind it.   Our Objective The first step for PR Associates was to gain a thorough understanding...

Mimik Technology

Mimik Technology

Case Study Mimik TechnologyWe translated complex research and technology into strategic actions and clear messaging that told mimik’s story and their Pandimik contract tracing apps’ impact.   Our Objective The PR Associates team executed quickly when mimik...

Prepare to be noticed.

To clarify complexity, capture imaginations, shift mindsets and move markets connect with us.