Strategic Communications

As a top public relations agency, we provide integrated strategic communication services which create awareness, gain customers and attract investors.

Our Client’s Experience

“PR Associates is far more than your average PR firm. They are strategic and they are creative partners with a knack for understanding complexity and help you communicate it simply and eloquently. When it come to turning complicated research into content and finding opportunities to connect with the public they are the best in the business. That’s why we’ve worked with them for eight years now.”

Brent Murphy
Senior VP Environment, Seabridge Gold

How we can help

Communicate strategically by developing and managing purposeful communication to achieve your organizational goal rather than just distributing information. Strategic communication encompasses both internal and external communication, typically divided into several departments.

Strategic corporate communication plans

Drive alignment between the communications function and the organization’s core objectives by deliberately engineering plans, tactics and messages to help fuel an organization’s performance.

Writing and editing

Benefit from clear, persuasive writing which provides real value by turning information into knowledge to help people understand complex ideas and make educated decisions

Internal-employee communication

Promote effective communication among people within an organization by producing and delivering messages and campaigns that facilitate dialogue with the people who make up the organization.

Crisis communication

Protect and defend yourself, your company, or organization when facing a public challenge to reputation

Strategic Communications Case Studies

Kanawayhitowin

Kanawayhitowin

Case Study KanawayhitowinKanawayhitowin—Taking Care of Each Others Spirit   The Situation The Ontario Federation of Indian Friendship Centre (OFIFC) launched a program called Kanawayhitowin—Taking Care of Each other’s Spirit. The program addresses the issues...

adMare BioInnovations

adMare BioInnovations

Case Study adMare BioInnovationsPRA developed a detailed marketing and communications plan for the launch of adMare's new brand identity   The Situation On completing 10 years of operations, a national life sciences organization of Canada, wanted to take stock of...

PDAC

PDAC

Case Study Prospectors and Developers Association of CanadaThe increase of PDAC exposure in the media resulted in coverage from Toronto based media, Aboriginal, national and international media.   Our Objective The Prospectors and Developers Association of Canada...

Progenics

Progenics

Case Study Progenics Cord Blood CryobankWe simplified the language surrounding cord blood banking so that a wider audience could understand the science and benefits behind it.   Our Objective The first step for PR Associates was to gain a thorough understanding...

Mimik Technology

Mimik Technology

Case Study Mimik TechnologyWe translated complex research and technology into strategic actions and clear messaging that told mimik’s story and their Pandimik contract tracing apps’ impact.   Our Objective The PR Associates team executed quickly when mimik...

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