Thought Leadership

Proactive thinking, transformative insight, tangible outcomes.

Our Client’s Experience

“PR Associates built our relationship from a strategic level ensuring public relations and communications aligned with mimik’s immediate and longer-term business objectives. Not only were we able to receive amazing media coverage for our company and our product, Pandimik, we continue to engage our teams to build upon concepts, ideas and growth plans. I highly recommend PR Associates.”

Fay Arjomandi
CEO, Mimik Technology

How we can help

Communicate strategically by developing and managing purposeful communication to achieve your organizational goal rather than just distributing information. Strategic communication encompasses both internal and external communication, typically divided into several departments.

We create, publish and position you as a leader in your space.
Meaningful visibility by promoting points of view and inspiring audiences to act.
Influence public discourse to support business goals and drive sales
Champion causes through media coverage, social media, speaking engagements, market leadership positioning, executive profiling, speaking opportunities and visibility strategies.

Strategic Communications Case Studies

Kanawayhitowin

Kanawayhitowin

Case Study KanawayhitowinKanawayhitowin—Taking Care of Each Others Spirit   The Situation The Ontario Federation of Indian Friendship Centre (OFIFC) launched a program called Kanawayhitowin—Taking Care of Each other’s Spirit. The program addresses the issues...

adMare BioInnovations

adMare BioInnovations

Case Study adMare BioInnovationsPRA developed a detailed marketing and communications plan for the launch of adMare's new brand identity   The Situation On completing 10 years of operations, a national life sciences organization of Canada, wanted to take stock of...

PDAC

PDAC

Case Study Prospectors and Developers Association of CanadaThe increase of PDAC exposure in the media resulted in coverage from Toronto based media, Aboriginal, national and international media.   Our Objective The Prospectors and Developers Association of Canada...

Progenics

Progenics

Case Study Progenics Cord Blood CryobankWe simplified the language surrounding cord blood banking so that a wider audience could understand the science and benefits behind it.   Our Objective The first step for PR Associates was to gain a thorough understanding...

Mimik Technology

Mimik Technology

Case Study Mimik TechnologyWe translated complex research and technology into strategic actions and clear messaging that told mimik’s story and their Pandimik contract tracing apps’ impact.   Our Objective The PR Associates team executed quickly when mimik...

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To clarify complexity, capture imaginations, shift mindsets and move markets connect with us.