Hi, I’m Robert

I’m the founder, president and CEO of PR Associates. One of things I am most passionate about is finding ways to tell stories that make our world a more equitable, enjoyable and sustainable place to live.

Q: What’s the one thing you won’t learn from my bio?

My first fiction novel is still sitting on the shelf in my office waiting for me to find the courage to let someone else read it.

Storytelling, as it turns out, was crucial to our evolution — more so than opposable thumbs. Opposable thumbs let us hang on; stories give us something to hang on to”

— Lisa Cron —

For the last 20 years, Robert has specialized in strategic communication and public relations, focusing his passion for storytelling to help organizations achieve greater impact. As PR Associates’ leader, Robert plays a role in collaborating with clients and our teams to develop strategies and create experiences that deepen audience engagement.

A frequent writer and speaker, Robert is a regular contributor to many industry publications and non-profit organizations. His work has been recognized for excellence by numerous organizations such as the Canadian Council of Aboriginal Business, International Association of Business Communicators and the Science Writers and Communicators Association of Canada. Robert earned a Bachelor’s degree from the University of Saskatchewan and a Master’s Degree in Journalism from Carleton University.

Robert is also the founder, president and CEO of the Canadian Centre for Science Communication.